David Jones can hardly keep this little serum on the shelves. Delivering up to 20 per cent more vitamin C than is available through your diet, it can sting a little, but it’s worth it for this sort of radiance and skin tone. —Elle • Australia Cellex-C has been around since 1990...The target age group covers everyone from those in their mid twenties to those into their seventies, and in every market Cellex-C has attracted a high percentage of male customers...It is very important for people to understand that we’re not talking everyday vitamin C here - we’re talking L - ascorbic acid...we will undoubtably see an avalanche of me too products.. but consumers should not be fooled by cheap products using vitamin C derivatives such as magnesium ascorbo-palmitate. —The Australian Financial Review Magazine • Australia